As time changes, technologies also adapt so that they can do the job more productively and efficiently. One such change in technology that is quickly changing the way websites are designed is the responsive website design techniques. Earlier, a web designer had to design multiple websites of different resolutions. This was done to ensure that a person visiting a website through different devices can easily access the full page of the website by simply checking on that resolution that his screen size supports.
If you do not want to build multiple web pages of the same website in different resolution so that it can be accessed through different devices, you can make use of responsive web design. These are several companies that are using responsive web design in India successfully to improve their viewer’s experience and also reduce the cost of constructing such websites. A responsive website has the ability to adapt to the screen resolution of the device on which they are displayed. What it essentially means is that, if you are accessing a website through a desktop, laptop, tablet or a smartphone, the website is going to adjust itself by changing the content, images and layouts so that it is optimally projected on the screen of the device that you are using.
Earlier, many websites that wanted to tap into the huge mobile users to attract more traffic to their websites had mobile-specific websites. The problem with such an approach is that a mobile website was considered a watered-down version of the desktop website as only a few features of full-blown websites were shown there. However, nowadays there is a greater migration towards the responsive web design in India, as it allows the mobile user to see the complete website. In this design, the entire desktop layout was reorganised and re-laid so that it makes more sense to your device.
The responsive web design has also become an integral part of your mobile marketing strategy as it allows you to put single advertisement campaign that goes well for both smartphone users as well as desktop users. You don’t have to launch multiple online advertising campaigns targeting mobile users and desktop/laptop users. A responsive website design also improves the user experience like no other. While in the earlier mode you either have to view a scaled down website on your mobile or have to use the slider or zoom button to look at the complete picture. It was very tedious and affected the user experience seriously.
Most companies are now insisting on responsive web design in India for their company’s website because it affects the conversion rate dramatically. A website that has a responsive design can reach a greater number of people. If the website is not optimised for a mobile phone, then the awkward layout and presentation will irritate the viewer and he will simply leave the website. On the other hand, a website that can be easily projected across multiple devices are easy to share which in turn increases its reach.
If your website is mobile friendly, then it has a huge impact on the ranking that a search engine algorithm gives. In addition, a responsive website saves a lot on cost and maintenance. If you make one update on the website, then it can be seen in all the layouts that are projected across multiple devices. Similarly, the maintenance cost also reduces as you now have to take care of one website and not the mobile website as well. The last point that goes in favour of a responsive website is that it allows you to quickly find out the response to your online advertisement accurately.
All these advantages have made the responsive web design so popular for both the companies as well as web designers.